NTT DATA at The Open
Discover the new exciting Digital experiences in The Open!

NTT DATA at The Open

NTT DATA at The Open
Discover the new exciting Digital experiences in The Open!

Organized by The R&A (The Royal and Ancient Golf Club of St. Andrews) in the U.K., The Open is one of the four major tournaments in professional golf. It has a 150-year history and is a stage aspired to by golfers the world over. NTT DATA supports this world-class sporting event as an Official Patron and is engaged in groundbreaking work to offer spectators new ways to enjoy the competition.

‘The Open For The Ages’ –

From Thursday 16 to Sunday 19 July, an innovative project culminating in a three-hour broadcast production that will show many of the best players of the last 50 years battling it out for the Claret Jug at the home of golf. The broadcast will be made available via TV, digital and social media channels from 11am to 2pm on Sunday 19 July, the day The 149th Open was originally scheduled to conclude at Royal St George’s.

Press Release: The Open uses NTT DATA’s AI and video technology to create a virtual Championship of golfing greats from across the decades

NTT DATA Wall - Unique Digital Experience in The Open

The NTT DATA Wall provides a visualization of a wide range of data generated by activities at The Open in real time, giving shape to the many hidden dramas behind the numbers. Golf fans who have traveled to the event and those viewing from their homes around the world can both use the NTT DATA Wall to enjoy a new style of interactive experience as golf spectators.

NTT DATA is evaluated worldwide with the leading-edge Digital Technology!

NTT DATA is delighted to be awarded for some awards ; BT Sport Industry Awards 2018 & 2019, and German Innovation Award 2020.
These awards represents a great achievement for NTT DATA, NTT DATA Digitization for The Open Championship for these years.

NTT DATA shortlisted at The BT Sports Industry Awards 2019!


NTT DATA is delighted to be shortlisted for BT Sport Industry Awards 2019 for the category: Best Use of Analytics, Data or Research Award for its sponsorship of The Open. To earn a place on the Official Shortlist 2 times since last year represents a great achievement for NTT DATA, given the rigorous judging process which is undertaken for these awards.  

The BT Sport Industry Awards are the largest commercial sports awards in the world, taking place at Battersea Evolution in London, on Thursday 25th April 2019.

For more information on the event, visit

NTT DATA Wall had a new challenge to extend its capability not only to show the data but to synchonize with spectator's emotion and passsion. This enables with Artificial Intelligence (AI) technology. NTT DATA selected Affectiva for their emotional analysis engine in the opportunity of showcasing at the Official Patron Pavilion during The Open tournament 2018.
Discover more details at

Our Technology in The Open

NTT DATA Wall had a new challenge to extend its presentation via other device with the latest IT, AR technology. NTT DATA Wall is becoming ready to be enjoyed by tens of thousands of fans followed online from work, on the move, and from all around the world.

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